Catalogue

Record Details

Catalogue Search

[ 2 filters applied ]

Back To Results
Showing Item 2 of 22
Words that work : it's not what you say, it's what people hear Cover Image Book Book

Words that work : it's not what you say, it's what people hear

Luntz, Frank I. (Author).

Record details

  • ISBN: 9781401302597
  • ISBN: 1401302599
  • Physical Description: print
    xxiii, 324 p. ; 25 cm.
  • Edition: 1st ed.
  • Publisher: New York : Hyperion, c2007.

Content descriptions

Bibliography, etc. Note: Includes bibliographical references (p. [297]-301) and index.
Formatted Contents Note: The ten rules of effective language -- Preventing message mistakes -- Old words, new meaning -- How "words that work" are created -- Be the message -- Words we remember -- Corporate case studies -- Political case studies -- Myths and realities about language and people -- What we REALLY care about -- Personal language for personal scenarios -- Twenty-one words and phrases for the twenty-first century.

Search for related items by subject

Subject: English language -- United States -- Rhetoric
Persuasion (Rhetoric) -- Political aspects
Persuasion (Rhetoric)
Mass media and language
Popular culture -- United States
Critical thinking
Advertising
Business communication
Communication in management
Communication in politics
Communication

Available copies

  • 3 of 3 copies available at BC Interlibrary Connect. (Show)
  • 1 of 1 copy available at Fort Nelson Public Library.

Holds

  • 0 current holds with 3 total copies.
Show All Copies
Location Call Number / Copy Notes Barcode Shelving Location Holdable? Status Due Date
Fort Nelson Public Library 808.042 LUN (Text) BFN057861 Non-Fiction Volume hold Available -
Back To Results
Showing Item 2 of 22

Additional Resources